Videos to promote your business, services and products are the best way to increase brand awareness and sales. The use of animation in company videos, whether used for advertising or explainers, has increased over the past few years. Now, with the difficulties of traditional filming caused by lockdowns and social distancing during the COVID-19 pandemic, animation is the ideal solution.
Why use animated videos for advertising?
There are many great benefits to using animation in your business videos. Animation grabs the viewer’s attention more easily because they are fun to watch, creating a higher engagement rate. Animation can convey emotions and ideas in a unique way. If your animation can involve humour, it is more likely to keep the watcher entertained and will encourage social media users to share it, giving further advertising reach.
Animation allows your business to be as creative as you would like, with no limitations of the physical world holding you back. You can think outside the box, allowing any idea to become reality. Complex information, instructions, and ideas can be broken down into simple steps with easy to interpret graphics to help the viewer along.
Animated videos can follow your brand image, helping viewers to immediately recognise your brand. Furthermore, you can control every aspect of what is shown in the video, from the background, music, colours and transitions. You don’t need to worry about finding that perfect location, sourcing props or hiring actors, all of which are especially difficult with travel and social distancing restrictions put in place due to coronavirus.