Cinematic Video Blog

Animation: Solving Filming Restrictions During COVID-19
Videos to promote your business, services and products are the best way to increase brand awareness and sales. The use of animation in company videos, whether used for advertising or explainers, has increased over the past few years. Now, with the difficulties of traditional filming caused by lockdowns and social distancing during the COVID-19 pandemic, animation is the ideal solution.

Why use animated videos for advertising?

There are many great benefits to using animation in your business videos. Animation grabs the viewer’s attention more easily because they are fun to watch, creating a higher engagement rate. Animation can convey emotions and ideas in a unique way. If your animation can involve humour, it is more likely to keep the watcher entertained and will encourage social media users to share it, giving further advertising reach.
Animation allows your business to be as creative as you would like, with no limitations of the physical world holding you back. You can think outside the box, allowing any idea to become reality. Complex information, instructions, and ideas can be broken down into simple steps with easy to interpret graphics to help the viewer along.
Animated videos can follow your brand image, helping viewers to immediately recognise your brand. Furthermore, you can control every aspect of what is shown in the video, from the background, music, colours and transitions. You don’t need to worry about finding that perfect location, sourcing props or hiring actors, all of which are especially difficult with travel and social distancing restrictions put in place due to coronavirus.

What promotional videos can I get made during the pandemic?

While it is difficult to arrange filming days at the moment, with so many restrictions in place, animated videos only require an animator and someone to provide the voiceover, both of which can be achieved while working from home. Our animators and video editors are able to continue working during the pandemic, producing quality promotional material without the need for so much as a face-to-face meeting. Whether it is for promoting your business and products, or to explain how to use a new service, we can create an engaging video that truly represents your brand. Find out more about our Animation Video Services.

What types of animation can I use to promote my business?

Animation has been around for centuries, from magic-lantern shows and William George Horner’s Zoetrope to flip-books. Since Walt Disney’s Steamboat Willie, the styles and skills of animation have progressed enormously. The most recent John Lewis Christmas advert is a beautiful example of many styles of animation merging into each other seamlessly. IGL Films’s team of animators specialise in both 2D and 3D animation as well as realistic digital 3D animation, bringing anything you can visualise to life.
For more formal purposes, using interesting and varied typography in a mostly text-based animated video, combined with line icons, provides easy to follow, fast paced and professional promotional content. It can be a simple way to present complex data in an engaging way.
We can also combine stock videos and images, assets from our clients and animated features to create a unique, promotional video that truly represents your business and what it offers.

How to get an animated video made for my business?

If you have an idea for using animation to promote your business, can help you develop it and make your ideas a reality. Not sure on what you would like? We can create the animation from concept to delivery, simply based on your objectives or needs. View our portfolio of animated videos for some inspiration and get in touch to speak to us about your goals and find out how animation can drive your business forward.