Cinematic Video Blog

How the Buyer's Journey Shapes Engaging Video Content
Video marketing and the buyer's journey

Incorporating video marketing strategically into your buyer's journey is a crucial aspect of modern marketing. Understanding your buyer's journey is essential as it outlines the path a customer takes from initial awareness to making a purchase decision. At each stage of this journey, your content and communication tactics change accordingly. Video content plays a pivotal role in guiding potential customers through the various stages of the buyer's journey. By strategically using videos correctly throughout this process, you can leave a lasting impact on your audience, build loyalty, and ultimately boost conversions even during the fiercely competitive buying stage. Below, we'll guide you through the different stages of the buyer's journey and the most suitable types of video content for each phase. Let's dive in and discover how video marketing can effectively engage your audience and increase conversions.
 

Awareness Stage: Enlighten and Engage

Potential customers are becoming aware of their needs. Customers will be looking for information to address this. It’s likely at this stage the customer is unaware of your products, brand or services. This stage marks the initial interaction between a potential customer and your brand.  Video content can play a pivotal role in capturing their attention and creating a lasting impression. Customers at this stage are not ready to be sold to. Educational content helping customers understand their problems and establish your brand as a reliable source of information is what we need here. Consider these videos:

Educational Videos
Craft informative and insightful videos that address common pain points or challenges faced by your target audience. Offer them valuable tips, guidance or industry insights that establish your brand as a trusted leader in your field.

Brand Videos
Introduce your brand/company, its story, values and unique selling points with memorable and engaging video. Use compelling storytelling to forge a connection with your audience.
 

Consideration Stage: Building Trust and Engagement

In this stage your potential customer has a better understanding of their problem or need and are actively evaluating different solutions and considering options.  They will be looking for more details on products or services that will help them.

Explainer Videos
Create concise and engaging videos that highlight how your product or service solves your potential customers' pain points. Demonstrate the benefits and features while showing what makes your product or service unique. 

Product Comparison Video
Develop short videos that compare your offering against a competitor. Showcase the unique advantages to your product or service.

FAQ Videos
Address common queries or concerns with informative FAQ videos. These videos help build trust and breakdown any potential roadblocks or doubts. 
 

Decision Stage: Nurturing Conversion

As we enter the decision stage, customers are ready to buy and video can be a powerful catalyst for conversions. All they need now is a little extra information on why they should choose a particular product, brand or service. This is where you should convince your potential customer that your products or service is the one to buy.

Product Demos
Demonstrate the key features, functionality and unique selling points of your product or service. Showcase how your product or service addresses your audience's pain points and solves their problem.

Video Testimonials
Authentic video testimonials build trust and credibility, encouraging potential customers to take the final action. 

Case Studies
Present real-world examples of how your product or service delivered results for clients. Showcase their problem, your solution and the measurable result. 

Limited-Time Offers or Discounts
Create engaging video content to announce special promotions, limited-time offers, or exclusive discounts. Videos with a sense of urgency can motivate prospects to take action and make a purchase.

Video content is a valuable asset throughout the buyer’s journey. By harnessing the power of video and tailoring videos to each stage of the buyer’s journey, you can increase engagement, build trust and ultimately drive conversions. 

Contact us today to find out more about how you can implement video content throughout your buyer's journey and drive sales right from the awareness stage. 

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Video Marketing Mistakes to Avoid


Video content marketing has become the star of digital content, captivating audiences and driving engagement like never before. However, there are a few mistakes we still see marketers making when it comes to creating video content that gets results. Don’t worry though, as we are here to help you sidestep these common mistakes.

 

The ‘’inconsistent take’’ light camera…

Video content marketing is just like other forms of digital content. Consistency is key for building your loyal following,
 keeping our audience engaged, building trust, and growing your brand. Would you publish one blog? Continually produce video content for your audience.

 

The ''Audience Amnesia'' Slip-up

Forgetting your audience is like forgetting your lines live on air - it's a recipe for disaster. Remember you are creating your video content for your audience, not for you or your team. Always keep your audience in mind and ask yourself 'would my audience resonate with this video?' not, 'do I like it?'. Understanding your audience is crucial to producing engaging content that drives action.

 

The ''No Strategy'' Narrative

Without a strategy, your videos may lack direction and fail to resonate with your target audience. Take the time to outline your content calendar, goals, target audience, messaging, and distribution channels for the year ahead before creating video content.
 

The "Boring Storyline" Fiasco

Picture this: you're all set to watch a movie, but the storyline falls flat, leaving you yawning in your seat. The same can happen with video content marketing. Your audience craves captivating stories that tug at their heartstrings and ignite their imagination. Don't skimp on storytelling! Create videos that weave narratives, evoke emotions, and leave a lasting impact on your viewers.
 

The "Ignores the Trends" Gaffe

Lights, camera, but where's the trendy twist? Ignoring video content marketing trends is like using outdated camera equipment in a high-definition world. Stay up-to-date with the latest trends, formats, and platforms to keep your content fresh and relevant. Experiment with new styles, embrace emerging technologies, and adapt your videos to suit the preferences of your target audience. By staying on top of trends, you'll ensure your video content remains in the spotlight and captures the attention of your viewers.

The ''Invisible'' Act

What good is a great video if nobody sees it? Optimize your video content titles, descriptions, tags, and transcripts with keywords and improve your video search rankings. Additionally, promote your videos on various platforms and incorporate social sharing buttons to increase discoverability.
 

The ''Epic Length'' Cut

Ever watched a film that just seemed to go on and on? Lengthy videos can have the same effect on your audience, leading to early exits. Deliver concise and focused content that gets the message across effectively. Long-form video does have its place, but it has to be used right.



The ''Missing Final Act'' Blunder

Lights, camera, but where is the data? Neglecting analytics and not tracking KPIs is a big blunder. You can gain valuable insights into your video's performance helping you understand what is working for your audience. use this data to guide your future content and improve performance.




That's a wrap! Now you're equipped with the knowledge to avoid some common mistakes in the world of creative video marketing content and ready to engage your audience with video content.

Want to explore how to create consistent video content for your audience? Contact us Today, info@iglfilms.co.uk




 
 
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How to Create Video Content That Connects with Your Target Audience
Videos are a powerful tool to connect with your target audience and convey your message effectively. However, creating videos that resonate with your target audience can be challenging. If your video content fails to hit a chord with your target audience, your videos are not going to achieve results. So, how can you make sure your video content resonates with your audience? Here are a few tips to help put you on the right path to creating engaging video content that achieves the results you're looking for. 
 

Understand Your Target Audience

To create videos that resonate with your target audience, you need to know who they are. Understand their interests, pain points, challenges, and aspirations. Conduct market research to gather information about your target audience. Understanding your target audience will help you craft video campaigns that appeal to them.

Define Your Message

Clearly define the message you want to convey in your video. What do you want your audience to feel or do after watching? Is your message relevant and engaging to your target audience? 

Consider the Buyer's Journey

Where in the buyer’s journey is your target audience? Awareness, consideration, or decision stage? This will impact the style, length and contents of your video. Those just becoming aware of their problem or need will need different content than those ready to make a buying decision.

Tell a Compelling Story

Storytelling is a powerful tool for engaging viewers and connecting with your target audience on an emotional level. The right  story can captivate your audience's attention and keep them engaged throughout your video. Creating a compelling narrative that resonates with your target audience will drive engagement.

Focus on Value

Create video content that provides value to your target audience. This can help establish trust. Whether it’s educational, entertaining, or inspirational, make sure your video marketing is useful and relevant to your audience.

Make it Visually Appealing

Visuals are an essential part of video marketing. They help convey your message effectively and make your video more engaging. Use high-quality visuals including video footage, images and graphics to create a visually appealing video to engage your audience and keep attention. Incorporate your branding into the video to reinforce your brand's identity.

Find the Right Distribution Channel

Finding the right distribution channel for your video content is key to reaching your target audience. Different channels have different strengths, weaknesses and audiences. You need to choose the platforms that align with your target audience. For example, if you’re targeting a professional audience, LinkedIn might suit better than Facebook. If you’re targeting a younger audience, TikTok may be a better fit. Understanding your audience and the platforms they use can ensure you choose the right channels for your videos. 

Optimise for Platforms

When creating video content, it’s essential to keep in mind the platforms you will use to publish and promote your video production (defined by your target audience). Different platforms have different requirements and best practices when it comes to video content. Will your video perform best as a vertical video, short-form or long-form? Research what works best for your distribution channels. 

Use SEO Techniques for Your Videos

Use search engine optimisation (SEO) techniques to optimise your videos for search engines so your audience can find your videos. Use relevant keywords, tags, and descriptions to help your video rank higher in search results. Use transcripts so search engines like Google know what your video is about.

Measure the Results

Track KPIs such as views, engagement, and conversions to measure the performance of your videos. Use this information to guide your future video content marketing and improve performance. 

Creating video content that resonates with your target audience is a challenging but rewarding task. By understanding your target audience, telling a good story, using visuals effectively, and promoting your video, you can create videos that connect with your audience emotionally and convey your message effectively. Use the tips and best practices above to create video content marketing that resonates with your target audience and helps achieve your marketing goals.

For more information or help creating a video marketing strategy and video production, get in contact with us today. We’d love to help you grow your brand with video.

info@iglfilms.co.uk

Don’t forget to follow our page on LinkedIn-IGL Films for more helpful video marketing tips.

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The Latest Video Marketing Trends in 2023
Video marketing has been on the rise for years and shows no signs of slowing down in 2023. Brands are always looking for new and innovative ways to engage with their audiences and as technology continues to evolve, new trends and innovations in video marketing are emerging. Here are a few of the latest video marketing innovations and trends to keep an eye on in 2023.
Live Event Video Services

Live Video:

Live video has been increasing in popularity for a few years now.  It's Increasingly popular on social media platforms, allowing brands to connect with their audience in real-time and create engaging, interactive experiences. 
In 2023 we expect to see Live Video used by more businesses to deliver Q&A sessions, product launches and other events connecting with their audience in real-time.

Short-form video content:

Short-form video content has become increasingly popular in recent years. Social media platforms like TikTok and Instagram Reels have made it easier than ever to create short, attention-grabbing videos. Brands are using these platforms to connect with younger audiences and tell their stories in a more creative and concise way.
In 2023 we can expect to see more businesses leveraging short-form video content to reach their audience.

Video Content Trends 2023Virtual Reality (VR):

Virtual Reality is not a new technology, but it has become more accessible and affordable. As a result, more business are beginning to explore the use of VR in their marketing efforts. This can include virtual tours, product demos, and other types of interactive experiences that help to create a more engaging relationship with customers. We recently filmed with West Herts College who are using VR to help prepare their students with the skills they need for the local job market. 
2023 will see more businesses using VR in their marketing campaigns to create engaging and interactive experiences that set them apart from the competition.

Behind the scenes video:

Behind the scenes video content gives viewers an inside look at how a product or service is created or produced. This type of content can be used to build brand authenticity and establish a connection with viewers.
In 2023, we can expect to see more businesses using behind the scenes video content to showcase their production processes, introduce their team members, and give viewers an inside look at what goes into creating their products or services.

Vertical video content:

Vertical video is a trend that's been gaining momentum for a while. Many social media platforms, such as TikTok and Instagram, are designed to display content in a vertical format, making it a popular choice for video marketers looking to target mobile audiences.
2023 should see this trend continue as more businesses incorporate vertical video into their video marketing strategies to create engaging and memorable video content that resonates with their target audience and drives results on mobile devices and social media platforms.

User-generated video content (UGC):

User-generated content has become increasingly popular, and this trend is continuing into 2023. Brands are using UGC in their video marketing strategies to create more authentic and relatable content. This can include featuring customer testimonials, user-generated videos, and other forms of content created by customers.

Video marketing is always evolving. Short-form video, VR, behind the scenes video, live video, vertical video, and user-generated video are just a few of the trends that businesses should keep an eye on in 2023.


Speak with us today!
info@iglfilms.co.uk
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Recruitment Videos: Why you should be using them
The competition for the best talent is fierce, and it’s essential for businesses to stand out in a crowded job market. An effective way to do this is through the use of recruitment videos. In this digital age, video content is a popular and viable tool in the whole recruitment process. Here are several reasons why you should be incorporating a video strategy into your recruitment in 2023. 
Stay Ahead of the Competition

A well-crafted recruitment video strategy can help promote your brand and company as a desirable employer. By using videos, you can set yourself apart from your competitors and attract the right talent to your organisation.

Ensure a Cultural Fit


Recruitment videos give potential candidates an inside look at your company culture, helping them imagine what it would be like to work at your company. This can increase the chances of finding a good cultural fit and reduce the risk of high staff turnover.
Testimonial Video Content

Reach More Candidates


Videos are a fast and easy way to digest information, and they get more shares than other forms of media. By including a video in your job post, you increase your reach and expand your pool of potential applicants.
Get More Applicants

Research shows that job ads with videos receive 34% more applicants than those without (Careerbuilder.co.uk). Video content is particularly effective in attracting and engaging the younger generations, who make up an increasingly large portion of the workforce.

Explain the Application Process


A well-made video can help simplify and clarify your interview process, putting applicants at ease and increasing the chances of getting the right people for the job.
 

Use Video Throughout the Process


Your recruitment strategy should not end with the initial job posting video. Continuing to use video throughout the process can enhance the applicant's experience and help integrate new employees into your business smoothly.

In conclusion, incorporating videos into your recruitment strategy can help you stay ahead of the competition, attract the right talent, reach more candidates, and get you more applicants. If you want to explore how recruitment videos can work for your business, feel free to reach out for more information from our friendly team at IGL Films.

Contact us today; info@iglfilms.co.uk
 
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PitPat GPS Tracker Unboxing Video
Our pet parent friends at PitpatPet came to us to create video content for their new Dog GPS Tracker in the form of a product unboxing video. Shot for both 16:9 and 9:16 to fit social media channels. 

We planned the video and production with both aspect ratios in mind. This enabled us to reduce shoot time and keep the budget low. 

You can see the videos below:
 
 




If you are looking to create content to engage your social media followers, contact us today to see how we can help.
info@iglfilms.co.uk
www.iglfilms.co.uk
 
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Wonderbly Recruitment Videos

With unemployment low the competition to attract the best applicants to your business is high. A great way to standout is recruitment videos. Video is your opportunity to present your business as a great employer and an amazing place to work. You’ll get more applicants, attract the right people, and even cut the time it takes to hire the right person. 

Recruitment Video ContentWonderbly came to us to take advantage of recruitment videos. We filmed a series of interviews with their staff who shone a light on what it's actually like to work at Wonderbly. The interviews touch on the great culture, the people, opportunities, the benefits and the overall feel of working at Wonderbly day to day. There is no better person to hear it from than those who already work there. 



 
 



If you want to explore how recruitment videos can benefit your recruitment process, then get in touch today. 
info@iglfilms.co.uk
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Reducing Our Environmental Impact

IGL Films are implementing ways to reduce our impact on the environment and lower our carbon footprint as a company but also as individuals.  This in turn will help our clients lower their environmental impact from video marketing content.

For every video production IGL Films will be implementing sustainable production best practises to ensure our productions run as green as possible. We’ll also be planting trees for every video production across various projects through our friends at THG (more:trees). Carbon dioxide is one of the biggest drivers of climate change, which makes our forests one of the best solutions. We’ve looked carefully for a partner to plant trees for us. It was essential to find a partner planting lasting trees, creating biodiversity, restoring deforestation and making a difference for generations. THG (more:trees) partners with carefully selected planting projects across the globe, such as restoring mangroves in Kenya, who work with local communities to restore healthy forests and reduce poverty. You can have a look at their projects here: moretrees.eco/projects/. You can also have a look at the many benefits to planting trees: moretrees.eco/benefits/


Contact us today to start creating greener video marketing content.
info@iglfilms.co.uk

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8 Ways To Maximise The Potential Of Your Corporate Video Content Marketing
After many weeks of filming and editing, you have finally finished off your corporate video and sent it across the many channels which aim to market your business. What people fail to realise however, is the continued support and attention such media needs in both the short and long-term in order to get consistent traffic coming through.
 
You may have already seen your viewing figures dwindle after just a few days, which can be largely attributed to the fact you may have placed it on your website's home page without any further measures considered about further promotion.
 
We have seen tons of businesses fail to really enhance the full potential of corporate videos by using the wrong approach from the very beginning. Although it's tempting to park this project and move onto something else, your marketing strategy could end up falling apart if you are not pushing vital content in the right way. So, we have compiled a short guide on how to reach the full potential of your corporate video.

Pin it to the Top

Social media is something which sees millions of posts and shares every single day, so you can imagine just how quickly your video will fall down the pecking order after you first published. If you're looking for an easy way to counter against the cluttered nature of things like Twitter, perhaps consider pinning your video to the top of your profile, so that potential customers can see this content right away whenever they pay a visit.

Reshare your Video

You don't have to simply share your video once! If you do go for a single posting then there could be loads of potential customers who have failed to watch this piece of content, many of which could be the exact people you are trying to reach. Instead, look into how your video can be re-shared every so often, placing more emphasis on different parts of the content to make each post feel unique. As time passes, you may discover something within your video which is applicable to current news and trends, in which case, take advantage of what could be a surge of internet traffic which centres around things you have offered some insight into. One of our clients, Nemco, still re-post their video we made back in 2017!

Link to Video in Your Email Signature

One of the most effective marketing strategies would be to send direct emails. Here, you are right in the heart of one-to-one communication as you will be the main point of concern for someone who has received a brand new message from your business. Whilst you have their attention, why not use this to promote your work again, since they may find the additional video content stimulating compared to the otherwise rigid nature of email inboxes. It can also help give your branding more life and character, as you can demonstrate what you offer and actually put a face to the people who deliver your services or products.
safari window on laptop with gmail open

Add Share Buttons to Your Video Player

So long as you have created a corporate video with style and substance, you can bet certain individuals will be more than happy to share this even further online. We live in a world where people only really respond to things if they are simple and instant, which means placing sharing functions directly in front of them when watching your content could be an effective way to ensure they actually do send your work across the internet.
 
Premiere Pro Timeline On Computer

Create Video 'Teasers' for Social

Just like movie trailers aim to get you excited for upcoming releases, you should also pick out some of the best parts from your video and use this to create some hype. Make sure you edit some of the key highlights into short bite sized pieces of content into something no longer than 30-seconds, as we all know people don't usually hang around for too long when scrolling through endless posts on social media.

SEO for Video - Yes, it's a Thing

When trying to rank your website, the use of written content is one of the major indicators used by Google to determine who should be placed highest in the listings for certain terms. This also applies to videos, where you need to make sure your work has been optimised with relevancy, keywords and engagement to ensure this is something considered good enough for greater exposure online. Look into using video transcripts, getting a compelling thumbnail designed and ensuring any titles are worded in a way that satisfies the most popular search terms of the day. You could even take things further, and add tailor-made animation to really stand out from the crowd.
YouTube Dashboard

Use Links to your Video

Keep your link building consistent as this means people can find your video from various places across the internet. This can also add more SEO weight, since authority from other websites will be passed onto your content.

Feature your Video on Your Home Page

Although this step really does create the need for this article since many people upload their video onto their site and take things no further, this should still be done. This is one of the few places you have control over the internet, and you will find that having a quality made video could be something Google takes a liking to, since they value websites which offer well thought out and implemented content. Your SEO can also be improved again, since watching videos means website visitors are likely to increase your dwell time.

Contact IGL Films

Do you want a corporate video made for your company? Perhaps you need further insight into how such videos can be re-marketed? Either way, get in contact with our team today.
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Animation: Solving Filming Restrictions During COVID-19
Videos to promote your business, services and products are the best way to increase brand awareness and sales. The use of animation in company videos, whether used for advertising or explainers, has increased over the past few years. Now, with the difficulties of traditional filming caused by lockdowns and social distancing during the COVID-19 pandemic, animation is the ideal solution.

Why use animated videos for advertising?

There are many great benefits to using animation in your business videos. Animation grabs the viewer’s attention more easily because they are fun to watch, creating a higher engagement rate. Animation can convey emotions and ideas in a unique way. If your animation can involve humour, it is more likely to keep the watcher entertained and will encourage social media users to share it, giving further advertising reach.
Animation allows your business to be as creative as you would like, with no limitations of the physical world holding you back. You can think outside the box, allowing any idea to become reality. Complex information, instructions, and ideas can be broken down into simple steps with easy to interpret graphics to help the viewer along.
Animated videos can follow your brand image, helping viewers to immediately recognise your brand. Furthermore, you can control every aspect of what is shown in the video, from the background, music, colours and transitions. You don’t need to worry about finding that perfect location, sourcing props or hiring actors, all of which are especially difficult with travel and social distancing restrictions put in place due to coronavirus.

What promotional videos can I get made during the pandemic?

While it is difficult to arrange filming days at the moment, with so many restrictions in place, animated videos only require an animator and someone to provide the voiceover, both of which can be achieved while working from home. Our animators and video editors are able to continue working during the pandemic, producing quality promotional material without the need for so much as a face-to-face meeting. Whether it is for promoting your business and products, or to explain how to use a new service, we can create an engaging video that truly represents your brand. Find out more about our Animation Video Services.

What types of animation can I use to promote my business?

Animation has been around for centuries, from magic-lantern shows and William George Horner’s Zoetrope to flip-books. Since Walt Disney’s Steamboat Willie, the styles and skills of animation have progressed enormously. The most recent John Lewis Christmas advert is a beautiful example of many styles of animation merging into each other seamlessly. IGL Films’s team of animators specialise in both 2D and 3D animation as well as realistic digital 3D animation, bringing anything you can visualise to life.
For more formal purposes, using interesting and varied typography in a mostly text-based animated video, combined with line icons, provides easy to follow, fast paced and professional promotional content. It can be a simple way to present complex data in an engaging way.
We can also combine stock videos and images, assets from our clients and animated features to create a unique, promotional video that truly represents your business and what it offers.

How to get an animated video made for my business?

If you have an idea for using animation to promote your business, can help you develop it and make your ideas a reality. Not sure on what you would like? We can create the animation from concept to delivery, simply based on your objectives or needs. View our portfolio of animated videos for some inspiration and get in touch to speak to us about your goals and find out how animation can drive your business forward.
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