After many weeks of filming and editing, you have finally finished off your corporate video and sent it across the many channels which aim to market your business. What people fail to realise however, is the continued support and attention such media needs in both the short and long-term in order to get consistent traffic coming through.
You may have already seen your viewing figures dwindle after just a few days, which can be largely attributed to the fact you may have placed it on your website's home page without any further measures considered about further promotion.
We have seen tons of businesses fail to really enhance the full potential of corporate videos by using the wrong approach from the very beginning. Although it's tempting to park this project and move onto something else, your marketing strategy could end up falling apart if you are not pushing vital content in the right way. So, we have compiled a short guide on how to reach the full potential of your corporate video.
Pin it to the Top
Social media is something which sees millions of posts and shares every single day, so you can imagine just how quickly your video will fall down the pecking order after you first published. If you're looking for an easy way to counter against the cluttered nature of things like Twitter, perhaps consider pinning your video to the top of your profile, so that potential customers can see this content right away whenever they pay a visit.
Reshare your Video
You don't have to simply share your video once! If you do go for a single posting then there could be loads of potential customers who have failed to watch this piece of content, many of which could be the exact people you are trying to reach. Instead, look into how your video can be re-shared every so often, placing more emphasis on different parts of the content to make each post feel unique. As time passes, you may discover something within your video which is applicable to current news and trends, in which case, take advantage of what could be a surge of internet traffic which centres around things you have offered some insight into. One of our clients, Nemco, still re-post their video we made back in 2017!
Link to Video in Your Email Signature
One of the most effective marketing strategies would be to send direct emails. Here, you are right in the heart of one-to-one communication as you will be the main point of concern for someone who has received a brand new message from your business. Whilst you have their attention, why not use this to promote your work again, since they may find the additional video content stimulating compared to the otherwise rigid nature of email inboxes. It can also help give your branding more life and character, as you can demonstrate what you offer and actually put a face to the people who deliver your services or products.
Add Share Buttons to Your Video PlayerSo long as you have created a corporate video with style and substance, you can bet certain individuals will be more than happy to share this even further online. We live in a world where people only really respond to things if they are simple and instant, which means placing sharing functions directly in front of them when watching your content could be an effective way to ensure they actually do send your work across the internet.
Create Video 'Teasers' for Social
Just like movie trailers aim to get you excited for upcoming releases, you should also pick out some of the best parts from your video and use this to create some hype. Make sure you edit some of the key highlights into short bite sized pieces of content into something no longer than 30-seconds, as we all know people don't usually hang around for too long when scrolling through endless posts on social media.
SEO for Video - Yes, it's a Thing
When trying to rank your website, the use of written content is one of the major indicators used by Google to determine who should be placed highest in the listings for certain terms. This also applies to videos, where you need to make sure your work has been optimised with relevancy, keywords and engagement to ensure this is something considered good enough for greater exposure online. Look into using video transcripts, getting a compelling thumbnail designed and ensuring any titles are worded in a way that satisfies the most popular search terms of the day. You could even take things further, and add tailor-made animation to really stand out from the crowd.
Use Links to your Video
Keep your link building consistent as this means people can find your video from various places across the internet. This can also add more SEO weight, since authority from other websites will be passed onto your content.
Feature your Video on Your Home Page
Although this step really does create the need for this article since many people upload their video onto their site and take things no further, this should still be done. This is one of the few places you have control over the internet, and you will find that having a quality made video could be something Google takes a liking to, since they value websites which offer well thought out and implemented content. Your SEO can also be improved again, since watching videos means website visitors are likely to increase your dwell time.
Contact IGL Films
Do you want a corporate video made for your company? Perhaps you need further insight into how such videos can be re-marketed? Either way, get in contact with our team today.