After many weeks of filming and editing, you have finally finished off your
corporate video and sent it across the many channels which aim to market your business. What people fail to realise however, is the continued support and attention such media needs in both the short and long-term in order to get consistent traffic coming through.
You may have already seen your viewing figures dwindle after just a few days, which can be largely attributed to the fact you may have placed it on your website's home page without any further measures considered about further promotion.
We have seen tons of businesses fail to really enhance the full potential of corporate videos by using the wrong approach from the very beginning. Although it's tempting to park this project and move onto something else, your marketing strategy could end up falling apart if you are not pushing vital content in the right way. So, we have compiled a short guide on how to reach the full potential of your corporate video.
Pin it to the Top
Social media is something which sees millions of posts and shares every single day, so you can imagine just how quickly your video will fall down the pecking order after you first published. If you're looking for an easy way to counter against the cluttered nature of things like Twitter, perhaps consider pinning your video to the top of your profile, so that potential customers can see this content right away whenever they pay a visit.
Reshare your Video
You don't have to simply share your video once! If you do go for a single posting then there could be loads of potential customers who have failed to watch this piece of content, many of which could be the exact people you are trying to reach. Instead, look into how your video can be re-shared every so often, placing more emphasis on different parts of the content to make each post feel unique. As time passes, you may discover something within your video which is applicable to current news and trends, in which case, take advantage of what could be a surge of internet traffic which centres around things you have offered some insight into. One of our clients, Nemco, still re-post their video we made back in 2017!