1. The Video Brief
We understand every client is different, you have your own vision and video marketing objectives to meet. It’s our job to find your unique requirements through a free no obligation consultation.
During this process, we listen, ask questions and build an understanding of your vision, product(s) or service(s), video objectives, audience and the passion and driving force behind your brand.
2. Concept Development
This is where our creative team goes to action. Using all the information gathered in the video production brief our creative team comes together to explore the best techniques and styles to achieve your video marketing objectives and create powerful video content. The outcome is a range of options that will tell your story, get results and appeal to your target audience. If you already have an idea, we’ll work with you to explore and develop your idea using our years of experience and knowledge to guide you.
3. The Concept Pitch
It’s time to show you our initial concepts. You’ll start to see your video production coming to life!
We’ll explain the concepts to you and the reasons behind each part. Here we can also discuss potential budgets and timelines for your video. At IGL Films we like to give a range of budget options so we can find a budget that suits you and the production best.
4. Refine the Concept
Once the budget has been agreed and we have the green light to proceed, we take your feedback and refine the concept in greater detail.
This can involve the creation of storyboards, shot lists and scripts as well as looking at any motion graphics or animation.