Case Study | Ultima Displays
IGL Films partnered with Ultima Displays, Europe’s largest trade-only manufacturer and supplier of portable marketing display solutions. We produce a series of videos showcasing their manufacturing capabilities, innovation, and international scale.
Filmed across multiple European locations, the project delivered three strategically focused films designed to support investor communications, strengthen reseller engagement, and increase impact at trade shows and sales presentations.
They needed assets that could:
- Increase brand awareness across European markets
- Showcase manufacturing capabilities and production scale
- Highlight innovative product development
- Boost trade show enquiries and support the sales team
- Support trade shows and sales conversations
- Demonstrate credibility to investors and partners
Our APPROACH
A multi-film strategy for different audiences
Rather than producing a single video, we developed a structured content approach tailored to distinct audiences:
- Investor Brand Video — communicating scale, stability, and long-term vision
- Customer & Trade Partner Video — showcasing products, capabilities, and service quality
- Trade Show Video — designed to capture attention in busy exhibition environments
- Event & Social Content — documenting trade show presence for ongoing marketing use
This ensured each audience received a focused and relevant message while maintaining consistent brand storytelling.
Filming Across European
Manufacturing Sites
Production took place across Ultima Displays’ manufacturing facilities in the UK, Poland, and France, capturing the full scope of their European operations over four filming days. Filming included active manufacturing processes and assembly lines, product fabrication and finishing lines as well as interviews with the leadership team.
Working Within Live Production Environments
Filming occurred on active factory floors, requiring careful planning to ensure zero disruption to production.
Key production considerations included:
- Working safely around moving machinery and equipment
- Coordinating with production schedules and time-sensitive processes
- Maintaining strict health and safety standards
- Capturing key manufacturing moments without slowing operations
Delivery
IGL Films delivered a comprehensive suite of video assets, including:
- Investor-focused brand film
- Customer and reseller brand film
- Trade show display promo video
- Event and social media content capturing exhibition activity
Designed for an International Audience
As the videos were intended for use across European markets, multilingual subtitles were produced to ensure accessibility and consistency across regions.
The Impact
The videos quickly became a central part of Ultima Displays’ marketing and sales toolkit.
Outcomes included:
- Increased engagement and interest at exhibitions and trade shows
- Improved understanding of manufacturing capabilities among partners
- Stronger support for sales conversations and presentations
- Enhanced perception of product quality and operational scale
- Greater clarity around Ultima Displays’ global manufacturing presence
Through careful planning, technical understanding, and adaptable production workflows, IGL Films helped Ultima Displays bring their manufacturing story to life without impacting operations.