Here’s a collection of our thoughts on video marketing.
IGL Films Blog
5 Types of Videos Every Manufacturing Company Should Be Using
The Real Problem Isn’t Your Product — It’s Your Communication You might have years of experience, a skilled team, and a proven track record , but if a potential client lands on your website and can’t quickly understand what you… Continue reading 5 Types of Videos Every Manufacturing Company Should Be Using
How Video Testimonials Outshine Written Words
Authenticity Amplified Seeing is believing. There’s something undeniably powerful about seeing a real person speak directly about their experience with your product or service. Video testimonials amplify authenticity, offering an unscripted and genuine glimpse into a customer’s journey that written… Continue reading How Video Testimonials Outshine Written Words
Our New Website
Introducing the New IGL Films Website: Your Go-To Video Marketing Experts in Hertfordshire. We’re excited to unveil our newly refreshed website, designed in partnership with the talented team at Link Digital, based right here in Hertfordshire. Our updated site showcases… Continue reading Our New Website
How the Buyer’s Journey Shapes Engaging Video Content
Incorporating video marketing strategically into your buyer’s journey is a crucial aspect of modern marketing. Understanding your buyer’s journey is essential as it outlines the path a customer takes from initial awareness to making a purchase decision. At each stage… Continue reading How the Buyer’s Journey Shapes Engaging Video Content
Video Marketing Mistakes to Avoid
Video content marketing has become the star of digital content, captivating audiences and driving engagement like never before. However, there are a few mistakes we still see marketers making when it comes to creating video content that gets results. Don’t… Continue reading Video Marketing Mistakes to Avoid
How to Create Video Content That Connects with Your Target Audience
Videos are a powerful tool to connect with your target audience and convey your message effectively. However, creating videos that resonate with your target audience can be challenging. If your video content fails to hit a chord with your target… Continue reading How to Create Video Content That Connects with Your Target Audience
The Latest Video Marketing Trends in 2023
Video marketing has been on the rise for years and shows no signs of slowing down in 2023. Brands are always looking for new and innovative ways to engage with their audiences and as technology continues to evolve, new trends… Continue reading The Latest Video Marketing Trends in 2023
Recruitment Videos: Why you should be using them
The competition for the best talent is fierce, and it’s essential for businesses to stand out in a crowded job market. An effective way to do this is through the use of recruitment videos. In this digital age, video content… Continue reading Recruitment Videos: Why you should be using them
PitPat GPS Tracker Unboxing Video
Our pet parent friends at PitpatPet came to us to create video content for their new Dog GPS Tracker in the form of a product unboxing video. Shot for both 16:9 and 9:16 to fit social media channels. We planned… Continue reading PitPat GPS Tracker Unboxing Video
Wonderbly Recruitment Videos
With unemployment low the competition to attract the best applicants to your business is high. A great way to standout is recruitment videos. Video is your opportunity to present your business as a great employer and an amazing place to… Continue reading Wonderbly Recruitment Videos