Video Production Process

The Video Production Brief

We understand every client is different, you have your own vision and video marketing objectives to meet. It’s our job to find your unique requirements through a free no obligation consultation.
During this process, we listen, ask questions and build an understanding of your vision, product(s) or service(s), video content objectives, audience and the passion and driving force behind your brand. Your business objectives become our objectives.

Concept Development

This is where our creative team goes to action. Using all the information gathered in the video production brief (and some of our own research) our creative team comes together to explore the best techniques and styles to achieve your video marketing objectives and create powerful video content. The outcome is a range of options that will tell your story, get results and appeal to your target audience. If you already have an idea, we’ll work with you to explore and develop your idea using our years of experience and knowledge to guide you.

The Concept Pitch

It’s time to show you our initial concepts. You’ll start to see your video production coming to life!

We’ll explain the concepts to you and the reasons behind each part. Here we can also discuss potential budgets and timelines for your video. At IGL Films we like to give a range of budget options so we can find a budget that suits you and the production best. You can download our pricing guide here.

Refine the Concept

Once the budget has been agreed and we have the green light to proceed, we take your feedback and refine the concept in greater detail.
This can involve the creation of storyboards, shot lists and scripts as well as looking at any motion graphics or animation.

Pre – Production

Pre-production is a vital stage of any video production.
Our projects involve careful planning and logistics so we maximise the potential of your video marketing budget. This involves casting, props, locations, crew and any special requirements.

Production

Lights, Camera,…Action! It’s time to capture all the footage and sound required for your video content. We pride ourselves on our high production standards and are committed to delivering the best. We use broadcast and cinema standard cameras across all our productions alongside professional lighting and sound setups to suit production needs. We have a dedicated production team who love what they do, backed up by our network of industry professionals.

Post – Production

This is where your production really starts to come together!
Our in-house post-production team consists of editors, motion graphics artists, animators and more. They are ready to take all the footage and sound captured and stitch it together to make your video production come to life.

Delivery

Once our post-production team is happy your video content is ready, you’ll get a first view! This can either be done at our base in Hertfordshire, at your location or we can send the video to you. You’ll be able to see your vision come to life and get a feel for how your audience will see the video. Your final corporate video production will be supplied in the various formats you require for distribution.

Distribution / Marketing

Our work doesn’t have to stop there! We offer an optional service to help you reach your target market.

We’ll work closely with you to implement a video marketing strategy to maximise the impact and effectiveness of your video. This can include full social media management including campaigns and ads.

Quality Service

Throughout the process, you will have direct contact with your video production team. They will keep you informed of the progress of your video production.

We like to make things as easy as possible for our clients, we want you to enjoy the experience of creating engaging video content.

Our promise

Our Hertfordshire based video production team take great pride in the video content they produce, you can be assured your production will be met with enthusiasm at every stage.