Video marketing has been on the rise for years and shows no signs of slowing down in 2023. Brands are always looking for new and innovative ways to engage with their audiences and as technology continues to evolve, new trends and innovations in video marketing are emerging. Here are a few of the latest video marketing innovations and trends to keep an eye on in 2023.
Live Video:
Live video has been increasing in popularity for a few years now. It’s Increasingly popular on social media platforms, allowing brands to connect with their audience in real-time and create engaging, interactive experiences.
In 2023 we expect to see Live Video used by more businesses to deliver Q&A sessions, product launches and other events connecting with their audience in real-time.
Virtual Reality (VR):
Virtual Reality is not a new technology, but it has become more accessible and affordable. As a result, more business are beginning to explore the use of VR in their marketing efforts. This can include virtual tours, product demos, and other types of interactive experiences that help to create a more engaging relationship with customers. We recently filmed with West Herts College who are using VR to help prepare their students with the skills they need for the local job market.
2023 will see more businesses using VR in their marketing campaigns to create engaging and interactive experiences that set them apart from the competition.
Behind the scenes video:
Behind the scenes video content gives viewers an inside look at how a product or service is created or produced. This type of content can be used to build brand authenticity and establish a connection with viewers.
In 2023, we can expect to see more businesses using behind the scenes video content to showcase their production processes, introduce their team members, and give viewers an inside look at what goes into creating their products or services.
Vertical video content:
Vertical video is a trend that’s been gaining momentum for a while. Many social media platforms, such as TikTok and Instagram, are designed to display content in a vertical format, making it a popular choice for video marketers looking to target mobile audiences.
2023 should see this trend continue as more businesses incorporate vertical video into their video marketing strategies to create engaging and memorable video content that resonates with their target audience and drives results on mobile devices and social media platforms.
User-generated video content (UGC):
User-generated content has become increasingly popular, and this trend is continuing into 2023. Brands are using UGC in their video marketing strategies to create more authentic and relatable content. This can include featuring customer testimonials, user-generated videos, and other forms of content created by customers.
Video marketing is always evolving. Short-form video, VR, behind the scenes video, live video, vertical video, and user-generated video are just a few of the trends that businesses should keep an eye on in 2023.
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